Ramsey Island Brewing Company is a small company based in the heart of Essex county on the banks of the Blackwater Estuary. It was established by three school friends in 2018 after taking an interest in homebrewing beer alongside doing their A Levels. The homebrew setup grew larger and eventually moved out to Essex where there was family and, crucially, more space to expand.
Ramsey Island needed a transmissable logo to help their brand and packaging stand out amongst the competitors. They are proud of their location and wanted their community to be a main consideration for the logo. They have strong ties to a local sailing club and are themselves based on the banks of the Blackwater Estuary - this meant it was important to consider their love of sailing in the logo.
Ramsey Island needed a transmissable logo to help their brand and packaging stand out amongst the competitors. They are proud of their location and wanted their community to be a main consideration for the logo. They have strong ties to a local sailing club and are themselves based on the banks of the Blackwater Estuary - this meant it was important to consider their love of sailing in the logo.
The initial logo development involved fast-paced sketching to explore the possibilities of wordmarks, initials-based logos or standalone icons. Once there was enough options to explore, the next step was to vectorise and test on mockups to visualise how the solution might work in reality.
The solution for Ramsey Island was a logo that would show off the things about themselves of which they were most proud. These elements are the quality of their ingredients and their tight relationship with the local sailing club. The icon was developed by researching crowns, the shapes of hops, and the profile of a sailboat.
As the logo is applied to smaller and smaller forums - such as on tees and other merchandise - it sheds the text to improve legibility. When reduced even further, the text is removed entirely and gaps between the four elements of the icon increase in size to improve clarity as it is readied for application in places such as bottle caps and as a website favicon.
As the logo is applied to smaller and smaller forums - such as on tees and other merchandise - it sheds the text to improve legibility. When reduced even further, the text is removed entirely and gaps between the four elements of the icon increase in size to improve clarity as it is readied for application in places such as bottle caps and as a website favicon.
2021