Ramsey Island Brewery needed to find a visual identity with which to start isolating itself in a busy beer marketplace. They are based in Essex, and aim to market themselves to the South East of England and an older rural customer base with limited craft beer experience. They are proud of their close relationship to sailing clubs and wished to convey that in the design.
The solution incorperates design inspiration from the coastal cities and towns of England, along with distinct elements from British sailing heritage; there is a dominant use of bold, bright colour and shapes - directly taken from the sailing community's need to communicate at a distance by the use of semaphores and other tricks - such as razzle dazzle camouflage.
The solution incorperates design inspiration from the coastal cities and towns of England, along with distinct elements from British sailing heritage; there is a dominant use of bold, bright colour and shapes - directly taken from the sailing community's need to communicate at a distance by the use of semaphores and other tricks - such as razzle dazzle camouflage.
The design uses vertical bars - ending in unique shapes - as a way to frame the name of the beer and give a focal point to the design; making the most of the bold colours' ability to isolate and help the name of the beer stand out amongst competitors on the shelf.
2021