Tomato Development is a property development company based in London.  They have worked on a number of projects in London and the West Midlands.

Tomato needed a clean, modern and recognisable logo to represent the company in all media output.  It needed to stand out from its competitors, and give some indication to being a property development company.  It had to symbolise structure and stability, but also confidence, professionalism and trust.  The icon would ideally have some link to the history of the company, which was made using the names of the founder’s three sons.

The logo produced for them was a simple icon and wordmark combination; it stands for a lot of things - fundamentally building blocks, but also organised in a way to appear like a trilothon and, in the negative space, a capital ‘T’. It also has a relationship with the name of the company, Tomato, which is made up of the first two letters of each of the three sons of the company’s founder.

The typeface used for the wordmark is Gilroy, a modern sans serif which combines modernity, legibility and geometric precision to the logo.